Are you planning to use HubSpot for your business? Then you must know about its top features like CRM, email marketing, automation, integrations, snippets, A/B testing, and reporting, etc.
Yes, above are the hidden gems of HubSpot to maximize efficiency, streamline operations, and improve your customer engagement.
By using these top features, you’ll see a boost in your business productivity and marketing effects.
Today, we will explore the top 10 HubSpot features that can take your business success to the next level.
1. A/B testing
What it does: It assists you in comparing two different versions of the same email to see which receives more open and click rates.
It also allows you to test the effectiveness of different parts like CTA rate, subject line, body, etc. It also removes the similar version of the landing page.
How it works: Ensure your target audience or outreach before sending an email to a list of thousands of prospects.
Like, you should run an A/B test on a small sample email.
Now send a single email version to 25 contacts and the other version to 25 other contacts.
Performing this, it will be easy for you to find out which version engages the target audience better, so that’s the one you should send to a mass number of contacts.
2. ABM tools
What it does: It stands for account-based marketing AI-powered HubSpot tool. One of the best tools to recommend for your priority client, as it is a modern, effective strategy that ensures your sales efforts provide the best result.
How it works: Prioritize clients. When it comes to ensuring that you are targeting high-value clients, machine learning is your best friend.
Create target account workflow templates using the ABM capabilities, such as limiting prospects to those with yearly sales over $2 million. By using AI to locate that particular group, you can save time and concentrate on individualized, high-quality connections.
3. Custom properties
What it does: You can begin customizing HubSpot once you understand how to use the system’s objects (such as contacts, companies, deals, and anything else that is reusable) and properties (the fields that support those objects).
For example, a product that is not on the list but has the same concept could be considered a bespoke item. You may manage all the data in one location using a custom property.
How it works: Keep track of financial data. Say (for whatever reason) you wish to track every trade involving that product in HubSpot.
Develop a custom object for the product and then link it to standard objects.
Next, build a custom property (e.g., name, email, source type, product, firm) to track it.
4. Dashboards
What it does: HubSpot’s dashboard feature allows you to quickly aggregate multiple reports by importing contact, deal, marketing, sales, and service data from your CRM.
How it works: Simplify complex data. HubSpot’s dashboards make a large amount of data more digestible by combining many reports into a single complete view.
Use HubSpot’s pre-built dashboards, such as those for marketing, sales, ABM, website traffic, and SEO, to make things even easier.
5. Deals pipeline
What it does: It allows you to track your high-value prospects, assign duties to your team, and create new deals.
The deal pipeline automatically refreshes whenever a new deal is introduced (from an existing contact or your company’s HubSpot CRM).
How it works: Track and monitor the sales process. If you want a comprehensive picture of your sales process in real time, you must know what stage each deal is at.
You may also tailor the deal stages of a specific pipeline to show only what you need to see.
6. Email marketing automation
What it does: Automates workflows to save time-consuming and unnecessary chores while nurturing each group separately with focused, precise messages.
It’s an excellent technique to improve lead conversion and engagement.
How it works: Save your team’s time. Poor communications may be expensive, as can poorly prepared email lists. Contacts dislike getting generic communications that target the incorrect group.
And your staff is most likely already overburdened with responsibilities without having to manually schedule them.
Use HubSpot’s email marketing automation feature to handle it all, freeing up your team for more attention-demanding chores.
7. Integrations
What it does: The integrations feature links HubSpot’s software solutions to other programs and applications, including official integration tools and apps such as Databox and Salesforce, Slack, LinkedIn, Zapier, and Aircall.
How it works: Create a seamless tool stack. Effectiveness and visibility are critical in business marketing: you must be able to rely on a stable tool stack that does not collapse when you try to switch apps.
If your company already employs HubSpot-compatible marketing and sales software (like Databox or Salesforce), you’re in luck.
You may easily streamline your marketing and sales operations, eliminating the need to purchase additional tools.
8. Snippets
What it does: It is truly a time-saver. Snippets are text passages that you can use repeatedly.
They are quite simple to create and can be found under the conversations menu of HubSpot.
Simply click on the name you want to use (it can even be “#”), and HubSpot will extract the snippet and add it to a contact, email, live chat, or template (we’ll talk about that later).
How it works: Be constantly excellent. Tired of answering the same question in a hundred different ways? Concerned that every time you respond, you may be lowering your attractiveness by employing a weaker phrase or tone?
Create a sample to address the most often asked questions, and you’re done. Your messaging remains constant, and your time is better spent on other duties.
9. Web analytics
What it does: The web analytics function provides immediate information about how your audience interacts with your website.
HubSpot uses cookies to track visitor behavior and website interactions, such as page views, browsing duration, and visitor location.
It’s a terrific technique to determine which page your leads are originating from.
How it works: Analyze a web page’s effectiveness. Say you want to see how well a particular internet page attracts your target demographic.
The web analytics tool’s user data may suggest that the majority of visitors see your home page via mobile devices but leave before completing any forms.
However, the website version of the home page keeps your visitors engaged until they reach the CTA.
Use the data to improve your mobile home page and increase engagement.
10. Reporting
What it does: You can view your marketing, sales, and service operations, including deals, contacts, and website metrics, with HubSpot’s reporting tool.
It offers several methods to view data and has a very straightforward setup.
How it works: Identify the growth drivers and impediments. Flexible and timely reporting is crucial for decision-making.
For example, you can create a visual analysis to demonstrate the capital drivers of growth or determine what is impeding your pipeline—and when.
HubSpot features a vast library of pre-built sales and marketing reports that can be quickly edited with drag-and-drop functionality.
Final words
HubSpot is more than just a CRM or an email marketing tool; it’s a sophisticated, all-in-one platform with hidden capabilities for automating processes, improving customer interactions, and increasing marketing ROI.
Unlocking these 10 hidden capabilities will allow you to automate processes and notifications, personalize user experiences, improve SEO rankings, gain deeper analytics insights, and increase lead conversion rates.
Explore these features now to explore how HubSpot can help you build your company beyond the fundamentals. What HubSpot feature is your favorite that isn’t on this list? Tell us in the comments below!